The Cúirt International Festival of Literature

Campaign : The Cúirt International Festival of Literature

Our Approach:

In order to attract sponsors the proposition needed to be strengthened. Brand awareness and a new brand culture was crucial to the future of the event and the repositioning of the festival as a leading event in the literary calendar of the country – one any sponsor would be proud to be associated with.  By implementing consistent branding and a new tagline across all media, The Cúirt International Festival of Literature, Ireland’s Premier Literary Festival became known as such.

The Measurement:

This instantly added prestige to the event and improved the attraction rating of the event to all prospective partners. A targeted media and promotions campaign was implemented and the increased level of publicity resulted in a direct increase of 60% in box office sales. As a result the need for an overall sponsor then became less imperative allowing the committee to continue to work on the festival, further strengthen the brand and be more selective about potential future partners henceforth.