Brand Audit

At Spotlight Communications a growing part of our work is in the area of Brand Communication. We recommend that our clients regularly give their brands a check up and our Brand Audit service is the perfect tool to do this.

We will guide you through the process to reach the final destination – often with a new and improved brand or sometimes with the same brand but with a new and improved support system behind it.

A Spotlight Communications Brand Audit will take you through the following steps:

Strategy Review

Reviewing your business, marketing, brand and communications plans

Marketing Research Review

Analysing your brands positioning within the market place and measuring the equity of your brand

Communications Review

A comprehensive review of all internal and external communications , how the brand is represented and the effect of this on its success.

Brand Name and Design Review:

Analysis of the name and design of the brand in relation to information uncovered in the earlier process.

Final Analysis:

This will include recommendations and creative briefs.

A client may then commission a strategic plan which would provide suggestions for implementation of the guidelines suggested in the final review and analysis.